An interactive page that offers a search program for the user will help locate desired information, and will make the site more useful. Users will more readily use a site where they can efficiently search and find information. The information about the site sponsor's products and services has to be readily available to users, or they may look elsewhere.
Order forms are a big plus. The site is on-line to promote a business or organization, so it makes sense to take orders on-line. The site is always available, so any time users need to place an order, they can. Users will appreciate the quick and easy methods to acquire the goods and services they need.
Surveys, opinion polls, and other data collecting processes can be carried out by the site. It is quick and easy to fill out a form and submit it, on a set up site. This will be convenient for many users. The site can also be set up to process, tally and store the results in a database file, so that minimal human intervention is required.
Message or bulletin boards are another interaction method for attracting users. Though not always suitable for every site, boards lend themselves to regional and subject specific sites. Having a board attracts users interested in the site's subject matter and provides a reason for them to frequently visit the site.
There are many interactive processes a site can utilized. By using one or more of these processes the site becomes more interesting and useful to the users and the site's sponsor. The site's main objective is to promote the sponsor's products and/or services, and being interactive will definitely enhance the achievement of that objective.
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Copyright
1995, 1997
E.T. Smith Associates
PO Box 148, Brogue, PA 17039-0148
York County, USA